The sleep industry is thriving, fueled by a growing selection of products designed to enhance rest, including high-tech gadgets, luxurious mattresses, and supplements like melatonin. However, many people are questioning whether investing in these products truly leads to better sleep.
In the latest episode of Quartz’s Obsession podcast, Rocio Fabbro interviews Dr. Michael Breus, a renowned sleep expert. They discuss a range of pressing questions surrounding the sleep market, including the reasons behind its rapid expansion and the effectiveness of different sleep products.
Dr. Breus highlights that insomnia has evolved over time, particularly since the invention of the light bulb by Thomas Edison, which led to increased nighttime activities and disrupted sleep patterns. He points out that stress is a significant contributor to modern insomnia, with 75% of cases linked to stress and depression. Additionally, environmental factors such as excessive screen time and changes in lifestyle further exacerbate sleep issues.
The podcast includes practical advice from Dr. Breus, urging listeners to establish routines that support healthy sleep. Key recommendations include waking up at the same time every day, limiting caffeine and alcohol intake, and incorporating regular exercise. He emphasizes the importance of understanding individual chronotypes—biological predispositions that dictate whether someone is an early riser or a night owl—when creating effective sleep habits.
Dr. Breus also addresses common misconceptions about sleep, including the belief that everyone needs eight hours of sleep. Instead, he suggests that individuals should focus on how they feel upon waking rather than adhering to a specific number of hours.
The episode concludes with optimism for the future of sleep medicine, including potential advancements in drug treatments and the use of technology to enhance sleep quality. Dr. Breus encourages listeners to take charge of their sleep health, highlighting that significant improvements can be achieved by following simple, yet effective, strategies.