Is Your Sleep Investment Worth It? Unpacking the Sleep Industry’s Boom

The sleep industry is booming, as more products targeting better sleep, like high-tech gadgets, luxury mattresses, and sleep-tracking devices, flood the market. However, amidst this growth, many wonder if these investments will yield better rest.

In the latest episode of The Quartz Obsession podcast, host Rocio Fabbro speaks with sleep expert Dr. Michael Breus about the pressing issues surrounding sleep. The discussion delves into the reasons behind insomnia’s rise and how certain products may or may not help improve sleep quality.

Dr. Breus, a clinical psychologist and sleep specialist, shares insights into the historical evolution of sleep. He points to inventions like the light bulb and changes in work hours that have disrupted our sleep patterns. Historically, people had fewer sleep disorders, but modern stresses have significantly contributed to the rise of insomnia.

The conversation reveals that insomnia affects nearly 75% of those coping with stress or depression, while external factors like increased screen time and lifestyle choices exacerbate the problem. Breus encourages listeners to reflect on their habits, particularly the negative influence of scrolling through devices late at night.

Listeners are introduced to the concept of chronotypes, which categorize people as early birds, night owls, or those in between, based on their genetic predispositions for sleep. Understanding one’s chronotype can aid in better sleep practices and routines.

Breus suggests a series of practical steps for improving sleep, emphasizing the importance of maintaining a consistent wake-up time, reducing caffeine and alcohol intake, and engaging in daily exercise. He also advocates for the significance of cognitive behavioral therapy for insomnia, emphasizing the positive outcomes of addressing both thoughts and behaviors related to sleep.

Additionally, Breus highlights ongoing research in both pharmaceutical and non-pharmaceutical innovations in sleep treatment. There is potential for personalized medicine approaches that align with individuals’ unique sleep needs based on their chronotype.

Overall, our understanding of sleep continues to evolve, and with it, the potential for improved practices and treatments to enhance the quality of rest enjoyed by many.

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