There is significant profit potential in the sleep market, fueled by products such as sunrise alarm clocks, high-end mattresses, REM-tracking devices, and subscription services for melatonin. However, the question arises: is the investment in these sleep aids truly justified for quality rest?
In an enlightening conclusion to the eighth season of a podcast, a sleep expert sheds light on the expansive sleep industry, addressing several pressing questions: What drives the large market for sleep products? Are any effective in promoting better rest? Why is sleep essential? And what physiological activities occur in our minds and bodies while we dream?
Dr. Michael Breus, a double board-certified Clinical Psychologist and Clinical Sleep Specialist, provides insights into insomnia, its causes, and effective treatment options. He highlights how the perception of sleep and insomnia has markedly changed over time.
Historically, before the industrial revolution, sleep disorders were not prevalent, but the advent of inventions like the light bulb disrupted natural sleep patterns. Increased work hours, including overtime pay for night shifts, further exacerbated the issue. As society has evolved, so too have our sleep habits, significantly influenced by stress and environmental factors linked to technology and lifestyle choices.
Dr. Breus notes that stress contributes to a majority of insomnia cases, alongside the impact of screen time and substance use on sleep quality. He emphasizes understanding one’s sleep needs rather than adhering strictly to the conventional “eight-hour” rule.
Through his experience, he provides practical strategies to foster better sleep quality. Steps include maintaining a consistent wake-up time, minimizing caffeine intake, and practicing healthy pre-sleep rituals, all while recognizing the detrimental effects of engaging with electronic devices in bed.
As sleep science progresses, the utilization of both pharmaceuticals and cognitive behavioral strategies is evolving to address various insomnia types, showcasing a promising future for sleep health.