Is Your Sleep Investment Paying Off? Unpacking the Sleep Industry

In the realm of sleep, a booming industry has emerged, offering high-tech gadgets like sunrise alarm clocks, luxurious mattresses, REM-tracking devices, and regular melatonin deliveries. However, the question arises: should we really invest so much in the pursuit of better sleep?

This topic was explored in the final episode of season 8 of the Quartz Obsession podcast, featuring a discussion with an expert in sleep, Dr. Michael Breus. The episode delves into several intriguing questions about sleep, including the reasons behind the large market for sleep aids, the actual effectiveness of such products, the necessity of sleep, and the brain and body processes that occur during dreaming.

Rocio Fabbro, the episode’s host and staff writer at Quartz, is joined by Dr. Breus, a double board-certified Clinical Psychologist and Clinical Sleep Specialist. Bringing a unique perspective, Dr. Breus offers insights into the historical evolution of insomnia, which he attributes to modern inventions like the light bulb that have disrupted natural sleeping patterns.

The podcast discusses how the onset of industrialization introduced a range of sleep disorders previously unrecognized, particularly as people began working longer hours, often during the night. The significant rise in sleep-related issues is closely tied to increased stress and the pervasive use of screens and alcohol in modern life.

Listeners gain practical advice on mitigating insomnia, such as maintaining a regular waking schedule, avoiding caffeine and alcohol before bed, and the importance of daily exercise, all supported by recent research in sleep science. Dr. Breus emphasizes that getting quality sleep varies from person to person, breaking the common myth that everyone needs eight hours.

As sleep science progresses, new treatments are being developed, including medications specifically targeting different types of insomnia and cognitive behavioral therapy techniques that have proven effective in treating sleep disorders.

The conversation highlights the value of self-awareness and the adoption of healthy sleeping habits. Dr. Breus and Fabbro invite listeners who are grappling with sleep issues to explore their chronotype—the biological predisposition to sleep patterns—through a quiz, which can provide personalized guidance to improve sleep quality.

With promising future research avenues, including advancements in technology and new therapeutic approaches, the podcast aims to empower listeners to take charge of their sleep health.

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