The business of sleep is thriving, with consumers investing in sunrise alarm clocks, luxurious mattresses, sleep tracking technology, and subscription services for melatonin. But is this financial commitment truly justified when it comes to improving our sleep quality?
In the latest episode of Quartz Obsession, host Rocio Fabbro invites renowned sleep expert Dr. Michael Breus to discuss the growing sleep industry and provide clarity on common sleep-related questions. The episode explores the expansive market for sleep aids, effectiveness of various products, the necessity of sleep, and the brain and body processes associated with dreaming.
Dr. Breus, a double board-certified Clinical Psychologist and Clinical Sleep Specialist, emphasizes the changing nature of insomnia and how it has evolved over time. Historically, insomnia was less prevalent before the Industrial Revolution, linked to the advent of artificial lighting and overtime work policies. He highlights that in modern society, stress contributes significantly to sleep disorders, with environmental factors such as screen time and substance use further complicating the issue.
Dr. Breus discusses how many individuals turn to their phones in bed, a habit he describes as detrimental. He advises against using devices as they engage the mind rather than promote relaxation. Instead, he suggests that a passive distraction, like a television, may help some individuals manage intrusive thoughts.
Through a blend of clinical psychology and sleep medicine, Dr. Breus shares insights on how understanding chronotypes—individual genetic preferences for sleep—can aid in achieving better sleep. Different cultures have varied historical approaches to sleep, and the sleep practices of different populations, such as the tradition of siestas in Latin America, showcase adaptations to unique societal needs.
Research in sleep medicine continues to advance, with promising developments in pharmaceuticals and cognitive behavioral therapy for insomnia. Innovations such as AI-driven therapy options are emerging to support those seeking help with sleep-related issues.
As the discussion unfolds, Dr. Breus offers a straightforward five-step guide for improving sleep quality, emphasizing the importance of consistent wake-up times, managing caffeine and alcohol consumption, and incorporating daily exercise. He encourages listeners to learn about their chronotype and adapt their routines accordingly, asserting that achieving quality sleep can significantly enhance overall well-being.
Listeners are encouraged to take the Chronotype Quiz featured on Dr. Breus’s website to better understand their sleep needs. The episode concludes with a reminder of the profound impact that improved sleep can have on quality of life, urging individuals to take proactive steps toward achieving restful nights.