On International Kiss Day, celebrated on July 6, blue News explored whether the traditional greeting of three kisses on the cheek remains popular among the Swiss. Bruno Bötschi and Christian Thumshirn ventured into the streets of Zurich to gather insights from the public about this age-old practice.
The responses were varied and often surprising. While some individuals dismissed the three kisses as “cringeworthy,” others noted that the pandemic has shifted greeting habits, with many now preferring hugs over kisses. One respondent even expressed disdain for greeting styles such as fist bumps, labeling them as “totally stupid.”
The editorial team at blue News engaged in a lively discussion about the cultural norms surrounding personal greetings, illustrating a noticeable evolution in social etiquette. The practice of greeting with kisses, once a standard way of saying hello or goodbye, appears to be in a state of flux as societal attitudes change.
In recent years, similar discussions have emerged around the topic of personal space and consent, suggesting that individuals are more mindful of their interactions than before. While some still embrace the three-kiss tradition, others are adapting their behaviors to reflect current societal moods and preferences.
This topic opens up a broader conversation about how greeting customs may evolve in response to significant cultural shifts, such as the COVID-19 pandemic. It emphasizes the importance of being sensitive to others’ comfort levels when it comes to physical greetings, which may lead to more inclusive and respectful interactions in the future. The exploration of these social practices serves as a reminder that while customs may change, the essence of expressing warmth and connection remains.
Overall, the discourse surrounding the three-kiss tradition shows a blend of nostalgia for past customs and an acknowledgment of the present reality, highlighting the adaptability of social behavior in an ever-changing world.