There is significant financial potential in the sleep industry, with a wide array of products aimed at enhancing sleep quality, including high-tech alarm clocks, advanced mattresses, tracking devices, and melatonin subscriptions. However, a crucial question arises: are we investing too much with the expectation of improving our sleep?
In the latest episode of the Quartz Obsession podcast, host Rocio Fabbro engages with Dr. Michael Breus, a renowned sleep specialist, to explore key issues surrounding sleep: the expansive market for sleep-related products, the effectiveness of these items, the fundamental need for sleep, and the physiological and neurological processes that occur during sleep.
Dr. Breus, who is board-certified in clinical psychology and sleep medicine, discusses the evolution of insomnia and its rising prevalence in modern society. He attributes this increase largely to increased stress and environmental changes brought about by technological advancements, such as the introduction of artificial lighting and changes in work hours.
The conversation delves into practical advice for enhancing sleep quality, emphasizing the importance of routine. Dr. Breus suggests that establishing a consistent wake-up time can help regulate the body’s internal clock, which in turn promotes better sleep. Other practical tips include cutting out caffeine and alcohol hours before bedtime, staying active with regular exercise, and incorporating relaxation techniques.
Moreover, Dr. Breus highlights common misconceptions about sleep, such as the myth that everyone requires eight hours of sleep, asserting instead that the necessary amount of sleep varies from person to person. The importance of understanding individual sleep needs is underscored, with the aim to promote healthier sleep patterns without being overly reliant on medication.
As sleep science continues to evolve, the podcast encourages listeners to take an active role in improving their sleep habits by applying Dr. Breus’s insights and recommendations.