Is the Sleep Industry as Helpful as It Seems?

The sleep industry is booming, with numerous products like sunrise alarm clocks, luxurious mattresses, sleep trackers, and melatonin supplements vying for consumer attention. But as insomnia rates rise, it’s worth questioning whether we should be investing so heavily in these sleep aids.

In the latest episode of the Quartz Obsession podcast, host Rocio Fabbro speaks with Dr. Michael Breus, a clinical psychologist and sleep specialist, about the complexities of sleep, its significance, and the expanding market for sleep-related products. They delve into various questions regarding sleep, including the reasons behind the industry’s growth, the efficacy of sleep aids, and the scientific understanding of sleep and dreaming.

Dr. Breus explains how the advent of electric lighting and extended work hours contributed to the rise of sleep disorders, particularly insomnia, and emphasizes that a significant portion of insomnia cases are linked to stress and anxiety. He discusses how lifestyle choices, including screen time and substance use, can impact sleep quality, alongside the influence of medical conditions.

They explore cultural perspectives on sleep, including historical insights on biphasic sleep patterns and how these have shifted in modern society. Dr. Breus highlights the importance of understanding individual chronotypes or natural sleep preferences, arguing that recognizing one’s genetic inclination towards being an early bird or night owl can improve sleep quality.

In terms of practical advice, Dr. Breus shares a five-step plan for better sleep that includes maintaining a consistent wake-up time, limiting caffeine and alcohol, exercising regularly, and ensuring a calming environment before bed. He stresses that improving sleep is a holistic process that involves both behavioral adjustments and, when necessary, medical interventions.

As research continues to evolve, Dr. Breus foresees advancements in treating insomnia and sleep disorders, including the use of AI in sleep medicine. However, he emphasizes that achieving good sleep ultimately requires personal responsibility, discipline, and adherence to healthy sleep practices.

The conversation sheds light on the intricacies of sleep and offers valuable insights into how individuals can enhance their restfulness in a fast-paced world.

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