The booming sleep industry encompasses a variety of products, including advanced alarm clocks, premium mattresses, tracking wearables, and subscription-based melatonin. But with the industry thriving, many are questioning whether it’s worth investing so much in the quest for a good night’s sleep.
In the final episode of season 8 of the Quartz Obsession podcast, host Rocio Fabbro engages with Dr. Michael Breus, a highly qualified Clinical Psychologist and Clinical Sleep Specialist, to discuss several pressing questions surrounding sleep and insomnia. Together, they delve into the reasons behind the substantial market demand for sleep products, the effectiveness of various solutions, and the underlying biological needs for sleep.
Dr. Breus discusses the evolving nature of insomnia, attributing the increase in cases to societal changes, particularly stress and technology’s impact on our sleep patterns. He highlights that chronic sleeplessness now affects about 75% of people due to the pressures of modern life — with additional factors like screen time and substance use exacerbating these issues. Most importantly, he notes that proper sleep is crucial for physical health and cognitive functioning, impacting every organ system.
The conversation offers practical insights on improving sleep quality, emphasizing the importance of creating a suitable sleeping environment and regular sleep schedule. Dr. Breus advocates for a set sleep wake schedule and grounding behaviors, like avoiding screens before bed and managing caffeine intake, which can lead to healthier sleep patterns. He also addresses the cultural differences in how societies approach sleep, such as the traditional siesta in Latin American cultures, and how they can influence sleep practices.
Looking ahead, advancements in sleep research — such as personalized treatments based on genetic considerations — show promise for more effective insomnia interventions. This evolution is complemented by a growing recognition of the psychological elements surrounding sleep disorders, with cognitive-behavioral therapies proving effective.
In summary, while the sleep industry’s affluent landscape prompts skepticism, the focus is gradually shifting toward evidence-based practices. By adopting healthier sleep habits and remaining informed, individuals can transform their relationship with sleep, paving the way towards a rejuvenating night’s rest.
In the face of rising sleep concerns, this discussion underscores hope for a brighter, well-rested future, supported by both scientific findings and evolving societal practices.