The holiday season, often characterized by festive cheer and cinematic magic, is upon us once again. However, according to critics, Dwayne Johnson’s latest blockbuster, “Red One,” is giving audiences more coal than Christmas cheer. Premiering in cinemas globally since mid-November, the film aims to kick off a Christmas-themed action franchise but has received overwhelmingly negative feedback.
In “Red One,” Johnson portrays Callum Drift, the head of the North Pole’s Enforcement Logistics and Fortification (ELF), who springs into action when Santa is abducted on Christmas Eve. Joined by a crew of Santa soldiers and mercenaries, including stars Chris Evans and Lucy Liu, Drift must battle evil forces intent on ruining Christmas. Marketing for the film positioned it as an exhilarating mission to save the holiday, but it remains unclear whose Christmas is being saved.
Currently, “Red One” holds a disappointing 31% rating on Rotten Tomatoes and has opened to lackluster box office numbers, with analysts predicting a potential loss of around $100 million. This may tempt some to view the film as an anomaly, but it is part of a broader trend of Hollywood attempting to merge action and holiday themes—often with poor results.
The history of Christmas action films is rife with failures. Titles like “Santa Claus: The Movie” in the 1980s and “Jingle All the Way” in the 1990s aimed to captivate audiences but fell flat critically, even cultivating meme-worthy reputations rather than box office success. Exceptions like “Die Hard” may have carved out a niche for Christmas action films, yet the overwhelming narrative remains one of disappointment.
The persistence of such films may stem from Hollywood’s struggle to find its footing in today’s entertainment landscape. Traditional Christmas classics like “Miracle on 34th Street” and “White Christmas” set a cozy tone that contrasts sharply with the excitement and spectacle that cinemas offer. As home viewing becomes increasingly popular, audiences seek comfort during the holiday season, often opting for nostalgic films watched in the coziness of their living rooms.
The film industry faces a conundrum: it must produce films that resonate with a younger demographic that favors action-packed blockbusters, while many viewers continue to yearn for the heartwarming holiday tales of yesteryear. Meanwhile, networks like Hallmark and Netflix are filling this gap, producing a slew of holiday-themed films that, while cheesy, evoke the spirit of classic Christmas tales.
For Hollywood to reclaim its place in the holiday movie tradition, it might need to shift its focus towards the themes and sentiments that audiences crave, rather than trying to merge genres in a way that hasn’t historically paid off. As we reflect on the lackluster reception of “Red One,” the industry might benefit from embracing a fresh approach—one that prioritizes warmth and connection over spectacle for future holiday releases.
The silver lining here is that, despite the challenges, there remains a strong demand for Christmas films. The audience still values heartfelt stories during this season, indicating a hopeful future for holiday films that could bring back the cozy warmth many yearn for.
In conclusion, the ongoing evolution of Christmas cinema suggests ripe possibilities for reinvention and possibility. As the industry navigates these changing tides, we can remain optimistic that the magic of Christmas will once again be successfully captured on screen.