The anticipated release of Apple’s iPhone 17 lineup may come with a price increase, as suggested by Jefferies analyst Edison Lee. All four models in the series are expected to see a rise of approximately $50 compared to their iPhone 16 counterparts. This would set the starting price for the iPhone 17 at around $849, with the Pro version anticipated to cost $1,049 and the Pro Max version estimated at $1,249.
In terms of specifications, these prices are based on the assumption that Apple maintains the same storage configurations as the previous series, which includes 128GB for standard and Pro models, and 256GB for the Pro Max. The new iPhone 17 Air model is particularly elusive, as it’s a novel addition, and pricing remains speculative, though it could potentially exceed the cost of the iPhone 16 Pro Max.
This is not the first indication of a potential price hike. Earlier reports, including a May article from The Wall Street Journal, hinted that Apple was considering raising prices this year. Historically, there have been murmurs of price increases associated with previous iPhone launches, yet the actual prices have mostly remained stable. Notably, the 128GB storage option was eliminated from the iPhone 15 Pro Max, raising costs indirectly.
While a $50 increase may seem modest, consumers typically prefer to see prices remain steady. Nevertheless, when compared to alternatives like the Samsung Galaxy S24 Ultra and S25 Ultra, which are priced at $1,299, the adjusted prices for the iPhone 17 models still offer a competitive edge.
Apple enthusiasts will have to wait until the rumored launch event during the week of September 8 to confirm these changes. Until then, tech fans can stay informed about the latest updates on the iPhone 17 lineup and its various models. The future of the smartphone market remains dynamic, and even with potential price increases, advancements in technology are likely to continue driving interest in new devices.