Valeria Márquez, a popular TikTok influencer, was tragically shot and killed during a live stream session from her beauty salon on May 13. The shocking incident unfolded when a man entered the establishment, Blossom The Beauty Lounge, and fired three shots at the young woman. The live broadcast abruptly ended when another woman present took control of Márquez’s phone and cut the stream.
Initial reports from the Jalisco Prosecutor’s Office stated that Márquez had an active social media presence, drawing attention to her as an influencer. Following her death, an investigation was opened, with developments expected in the coming hours.
The investigation has drawn attention to Ricardo Ruíz Velasco, known as ‘El Doble R’, who is reportedly the leader of the Elite Group of the Jalisco New Generation Cartel (CJNG) and is considered the main suspect. Early reports suggested that he had a relationship with Márquez prior to her murder. However, the Jalisco Prosecutor’s Office has denied these claims, emphasizing that Velasco’s name does not appear in the investigation file nor has it been substantiated by witness testimonies.
In a statement, the authorities underlined that the investigation is ongoing and being conducted with respect to the protocols concerning femicide. They also highlighted the critical need to avoid revictimizing women in the discourse surrounding gender-based violence.
Ricardo Ruíz Velasco has been linked to other violent incidents, including past murders which add to his notoriety. The current situation regarding this case highlights the dangers influencers can face, particularly those connected to the criminal underworld.
This tragic event underscores the stark realities of violence in society, particularly affecting women. As the investigation progresses, it is hoped that justice will be served and that awareness will help to prevent such tragedies in the future.