Guo is making waves in the tech-driven marketing landscape as the Chief Executive of Passes Inc., a startup based in West Hollywood. With her extensive background at prominent companies such as Quora and Snap Inc., Guo has established herself as a significant player in the industry. Passes Inc. focuses on empowering influencers to monetize their social media interactions without relying on traditional methods like sponsored posts or brand collaborations.
In a remarkable feat, the company secured $40 million in funding in 2024, which will enable it to enhance its platform aimed at streamlining the operational chaos influencers often face—managing emails, direct messages, contracts, and meetings. This innovative approach likens Passes Inc. to a Salesforce for influencers, providing enterprise-level tools tailored specifically for content creators.
Additionally, Guo’s entrepreneurial spirit is reflected in her co-founding of Backend Capital, which is dedicated to supporting early-stage startups. Her recent achievement of becoming a billionaire underscores her success and impact in the tech space. With two years on the LA500 list, Guo’s contributions continue to shape the future of influencer marketing.
This development highlights the growing recognition of influencers as crucial marketing partners and the evolution of tools designed to optimize their business efforts. The ability to monetize social media without traditional constraints is likely to attract more talent to the field, potentially fostering innovation and creativity in influencer marketing strategies.