In the latest season of HBO’s financial drama “Industry,” co-creators Konrad Kay and Mickey Down delve into the contentious topic of age verification, tackling unexpected political implications that have surfaced since the writing began. Kay reflects on how the issue was initially just part of the political landscape when they started scripting, but soon evolved into a headline issue, especially spotlighted in the UK.
Season 4 continues to explore the complexities of the modern financial world as it shifts from the high-stakes environment of investment banking to encompass technology, adult content, and political intrigue. The storyline finds tension among the executives at Tender, a fintech firm recently enjoying a public listing. A significant point of contention arises regarding the company’s relationship with Siren, an adult platform similar to OnlyFans. Some executives express concern over the company’s revenue dependence on adult content, as the UK faces new, stringent age-verification laws that threaten to reshape the operational landscape.
The real-life implications of these regulations, such as the UK’s Online Safety Act, which came into effect in July 2025, echo the challenges portrayed in the show. The act mandates age verification for access to adult content, leading to significant declines in traffic for platforms like Pornhub in the UK. This situation mirrors challenges faced in the US, where states have introduced similar laws aimed at protecting minors online, although critics warn of potential constitutional conflicts associated with such measures.
Down elaborates on the uncertainty surrounding free speech amidst these debates, noting the sharp divide between puritanical and authoritarian responses to adult content, emphasizing the divergent views even within typically liberal societies.
“Industry” has gained traction over its previous seasons, with Season 3 achieving a notable 60 percent increase in viewership for its premiere compared to Season 2. The new season builds effectively on that growth, pulling in timely issues that resonate strongly in today’s landscape.
The narrative deepens with the character Sweetpea Golightly, a junior banker and part-time OnlyFans model, whose struggle with identity and consent reflects the complexities of modern online sex work. Down points out that the character evolved from feeling empowered by her choices to confronting the exploitative realities she faces, illustrating how empowerment can coexist with exploitation.
The exploration of such dualities extends to every character within “Industry,” highlighting their multifaceted natures. This season remains engrossing, particularly in its portrayal of Yasmin, played by Marisa Abela, who continues to grapple with her past and the complexities of her relationships, including her marriage to Sir Henry Muck (Kit Harington).
As Season 4 unfolds, “Industry” promises to keep viewers captivated with its intricate storytelling, exploring themes that are as engaging as they are relevant, making it a thought-provoking watch in the current social climate.