Luxury beauty brand Hyrular has officially made its entrance into the beauty industry, showcasing a unique blend of sci-fi aesthetics and avant-garde fashion. The brand, spearheaded by CEO David José, visual director Bryan Huynh, and beauty director Mollie Gloss, aims to create a distinct identity within the competitive makeup market. Their debut product, the Nebubalm lip balm, embodies this philosophy by merging high-quality makeup with a surreal twist.
Hyrular’s vision is driven by Huynh’s hyperreal artistry and Gloss’ avant-garde style, challenging the norms of conventional beauty. “Why is no one making beauty for us? The industry’s demand for sameness leaves no room for the strange, the cinematic, or the surreal,” the brand stated in a recent press release, emphasizing its commitment to innovating beyond mainstream trends.
The Nebubalm is designed for beauty enthusiasts seeking a unique edge. This next-generation multi-chrome tinted lip balm is vegan and cruelty-free, infused with nourishing ingredients like squalane and vitamin E. The initial product drop features two captivating shades: “Nymphaea,” a berry hue with pink pearlescent flecks, and “Halcyon,” a rosy brown infused with hints of turquoise shimmer. Each balm is priced at $30 and is available for purchase directly from Hyrular’s website.
Hyrular’s launch comes as a refreshing addition to the beauty landscape, which often leans towards uniformity. By embracing the bizarre and the unconventional, Hyrular not only carves out its niche but also encourages beauty lovers to celebrate individuality and creativity in their makeup choices. As the brand continues to evolve, it promises to offer bold and imaginative products that redefine beauty standards.