A recent study from the University of Montana indicates that the popular television show “Yellowstone” significantly impacted tourism in Montana, attracting approximately 2.1 million visitors in 2021 and generating an impressive $730 million in spending. The show not only led to an influx of tourists but has also sparked a resurgence in western fashion trends and contributed to a rise in visitors to Yellowstone National Park, with over 4 million people arriving this year. Interestingly, Yellowstone National Park isn’t prominently featured in the show, but fans are still drawn to its iconic landscapes. For anyone planning their own “Yellowstone”-themed adventure, guided tours like the full-day Yellowstone Wildlife Safari offer a great way to explore its stunning geysers and bubbling mudpots.
One traveler decided to embrace the “Yellowstone” lifestyle firsthand by embarking on a week-long trip in Montana that included two days of cattle driving at The Resort at Paws Up, a luxury resort reminiscent of the Dutton family’s homestead. Starting at Lone Mountain Ranch, she participated in Cowgirl Up—a five-day program specifically designed for women that features trail rides, rodeos, and essential ranch skills. Despite feeling apprehensive about being a minority in a predominantly white state, she found comfort in the supportive environment and brought her mother along for the experience.
Upon arriving at Lone Mountain Ranch, she was pleasantly surprised to meet Maleeah, a Black staff member, which eased her initial worries. During the Cowgirl Up clinic, she faced challenges while attempting to learn barrel racing and roping, reflecting on the difficulty of stepping out of one’s comfort zone. Although her initial attempts did not go as planned, her resilience shone through when she finally succeeded in roping a stationary calf, revealing the importance of perseverance in the face of adversity.
The experience highlighted a central theme from the show: ranch life is unpredictable, filled with both triumphs and challenges. This story serves to remind us that stepping outside our comfort zones can lead to growth and unexpected joy—that everyone, no matter their background, can have their own “Yellowstone” adventure.
In summary, the traveler’s journey through Montana not only showcases the uplifting impact of popular culture on tourism but also the empowerment found in embracing new experiences, making room for inclusivity and adventure in every corner of the country.