In the buildup to the release of “It Ends With Us,” director and star Justin Baldoni, along with lead producer Jamey Heath, enlisted a crisis public relations expert after complaints from co-star Blake Lively regarding inappropriate behavior on set. Lively alleged that some of the men violated her personal boundaries and made sexual comments, prompting their studio, Wayfarer, to implement safety measures including hiring a full-time intimacy coordinator and ensuring that Lively would not face retaliation.
However, by August, the situation escalated as Baldoni and Heath, despite presenting themselves as advocates for feminism in the #MeToo movement, reportedly began to worry that Lively’s allegations might surface, potentially damaging their reputations. A legal complaint filed by Lively accuses the two men of devising a public relations strategy aimed at discrediting her instead.
Lively’s complaint includes excerpts from extensive communications that were obtained through a subpoena and have also been reviewed by media outlets.
Additional comments: This situation underlines the complexities of navigating professional relationships in the film industry, particularly following the cultural shifts brought on by the #MeToo movement. It reflects not only the importance of accountability and transparency but also the need for a supportive environment on set, where all individuals feel safe and respected.
Hopeful positive spin: As this case unfolds, it serves as a reminder of the ongoing need for dialogue and reform within the film industry. The focus on intimate safety on sets can pave the way for creating a more respectful and comfortable working environment for all actors, encouraging healthier working relationships moving forward.
Summary: As “It Ends With Us” approached release, Blake Lively complained about misconduct by her male co-stars, prompting the studio to take measures for her safety. However, allegations surface that the director and producer feared her claims would become public and sought to undermine her reputation instead.