As the release of “It Ends With Us” approached last summer, director and star Justin Baldoni and lead producer Jamey Heath enlisted a crisis public relations expert in response to allegations from co-star Blake Lively. Lively asserted that during filming, the two men repeatedly crossed physical boundaries and made inappropriate comments. In response to these concerns, their studio, Wayfarer, took several measures, including hiring a full-time intimacy coordinator and ensuring that Lively would not face retaliation.
However, by August, Baldoni and Heath, despite presenting themselves as advocates for the #MeToo movement, expressed concerns that Lively’s allegations could be made public and tarnish their reputations. This sentiment is noted in a legal complaint filed by Lively, which alleges that the communications from Baldoni and Heath were focused on damaging her image.
The complaint incorporates excerpts from a substantial amount of text messages and emails Lively obtained through a subpoena. These documents have drawn attention and were reviewed by major media outlets.
This situation shines a light on the complexities of maintaining professionalism and respect on film sets, underlining the importance of accountability in the industry. It also emphasizes the need for a supportive environment for all performers. The heightened focus on these issues could lead to lasting positive changes in how studios handle concerns about harassment and boundary violations, ultimately fostering a safer and more inclusive environment in Hollywood.
In summary, the unfolding situation surrounding “It Ends With Us” reflects ongoing struggles within the film industry regarding workplace conduct, with a focus on the need for vigilance in safeguarding those who speak out against inappropriate behavior.