Epeli Mudunakaci, a 55-year-old farmer from the highlands of Nadrau, Nadarivatu, embarks on a challenging three-hour journey to Lautoka City to sell fresh produce at the Christmas market. He is part of a group of vendors who brave significant logistical hurdles to bring their crops to the urban market during the festive season.
The journey is not without its financial burdens. According to Mr. Mudunakaci, transportation costs can be steep, with an average fare of $200 from Tavua Town and up to $400 from Nadarivatu to Lautoka City. Despite these challenges, he provides a rich array of products, including dalo, melons, tavioka, cabbage, and tomatoes, which reflect the diverse agricultural offerings of the region.
Mr. Mudunakaci manages to keep his prices competitive—dalo sells for $30 to $40, while melons range from $5 to $15 based on size. His motivation for enduring this tough journey is rooted in his commitment to his family’s education, as he strives to support his three children, one of whom is studying at the Fiji National University in Suva.
While appreciative of the natural resources available in Nadarivatu, which aid in his farming efforts, Mr. Mudunakaci emphasizes the need for more support from the government. He argues that assistance in the form of tractors and other farming incentives could significantly enhance productivity for farmers in the interior, enabling them to overcome various physical and mechanical challenges.
His story is a compelling reminder of the hard work and dedication that many farmers invest to provide for their families. With the right support, there is great potential for growth in the agricultural sector, supporting not only local vendors like Mr. Mudunakaci but also contributing to the broader community and economy during the festive season and beyond.