An heiress from Oklahoma, Kylie Swanson, has ignited controversy in Nantucket after she transformed a summer rental into a high-profile retreat dubbed “Camp Nantucket.” Priced at $3,800 for a four-day experience, her camp has drawn ire from local business owners who claim she disrupted their operations by demanding free products and discounts in exchange for social media exposure.
Swanson’s Instagram showcases her lavish lifestyle amidst cobblestone streets and grand estates, which contrasts sharply with the lives of Nantucket residents. Many locals have expressed their frustration, citing an unspoken rule that favors local vendors and discourages outsiders from bringing in external businesses. Swanson was labeled a “washashore” by residents, suggesting that she does not grasp the community’s values or economic struggles, particularly during the short summer trading season.
Mary Goode, a local business owner, remarked on her interactions with Swanson, stating that the influencer seemed unaware of the impact her requests might have on businesses that have only ten weeks to maximize their sales. In a critical turn, an anonymous Instagram account called Swanson the “Nantucket scammer,” while a boutique owner claimed to have provided her with $400 worth of products for promotions that never materialized.
Despite the backlash, Swanson defended her presence in Nantucket, arguing that her family wealth, while substantial, does not equate to the old money found in the island’s elite circles. She expressed her belief in the American dream transcending geographic boundaries and dismissed the criticism, suggesting that she wouldn’t be deterred by detractors.
A significant point of contention lies in her event’s legal standing; Nantucket’s director of culture and tourism indicated that Swanson did not manage to secure the necessary special events permit for her camp. Nonetheless, Swanson appears undeterred, looking ahead to hosting similar events in other locations, including the picturesque Cotswolds in England.
This incident can serve as a reminder of the cultural nuances that come into play when outsiders engage with established communities. For all its challenges, Nantucket remains a tightly-knit community, and this situation highlights the delicate balance between influence, community values, and the expectations of visitors. There remains potential for positive engagement, where influencers can collaborate with local businesses in a way that benefits both parties, creating enriching experiences that honor local traditions while still providing unique offerings for visitors.