Haliey Welch, commonly known as the “Hawk Tuah Girl,” has gained significant notoriety after a summer street interview where she offered candid and explicit sexual advice. This viral moment has propelled her into the influencer spotlight, leading her to launch a podcast and an animal charity. However, her increased online presence has also resulted in some questionable endorsements, including her support for X (formerly Twitter) and Tesla’s Cybertruck, both tied to Elon Musk.
In addition to her influencer activities, Welch has dabbled in the cryptocurrency market, supporting Bitcoin and acquiring Dogecoin due to Musk’s association with the coin. Recently, she and her advisers introduced a new cryptocurrency called $HAWK on the Solana blockchain, claiming compliance with securities laws and positioning it as more than just a cash grab.
However, shortly after its launch, the $HAWK coin experienced a wild price fluctuation. Initially surging by 900%, it saw its value plummet by around 95% within a day, leading to allegations of it being a pump-and-dump scheme. Observers noted that some insiders appeared to sell their stakes for large profits while other investors suffered considerable losses. Reports suggest that a significant portion of the $HAWK supply was controlled by a handful of wallets, indicating coordinated trading activity designed to manipulate its price.
This situation serves as a reminder of the volatility and risks associated with cryptocurrency investments, particularly those tied to influencers and meme culture. While Welch has carved out a niche for herself, the rapid rise and fall of $HAWK also highlight the potential pitfalls of the crypto market, particularly for inexperienced investors.
Overall, while Haliey Welch may be navigating a tricky landscape, her ability to capture attention and leverage her viral fame is notable. This underscores a broader trend in which social media influencers can significantly impact emerging markets, albeit while carrying inherent risks. There remains hope that with proper regulation and transparency, the cryptocurrency market could evolve into a more stable investment opportunity, benefiting both influencers and their followers in the long run.