Harry Styles is generating excitement among fans with the unveiling of cryptic billboards that hint at a new album. The posters, featuring the message “we belong together” alongside an image of a packed stadium filled with fans, have surfaced in major cities across the globe, including New York, Manchester, Palermo, São Paulo, and Berlin. As if timed with the billboard release, a new website has also launched, which links fans to a WhatsApp group chat named “HSHQ” or Harry Styles Headquarters, leading to robust speculation that an announcement regarding his fourth studio album is imminent.
After taking a brief break from music to participate in marathon races last year, Styles is believed to have been busy working on new material since wrapping up his Love On Tour concerts in 2023. The artist, who first gained fame with One Direction, recently clocked an impressive time of 2 hours 59 minutes at the Berlin Marathon, further showcasing his multifaceted talents.
The forthcoming album would be Styles’ first release since his 2022 work, “Harry’s House,” which earned him multiple accolades, including a Brit Award and a Grammy. In recent weeks, rumors have circulated that he has signed a residency deal at New York’s iconic Madison Square Garden, where he previously performed 15 nights during his last tour. Additionally, speculation suggests he might also host a residency at the Co-op Live arena in Manchester, a venue he has invested in, which is set to host this year’s Brit Awards.
Hints about his return to music emerged during the festive season when Styles shared an eight-minute YouTube video titled “Forever, Forever.” The footage featured fans preparing for his tour’s final show and highlighted their emotions as they said farewell, with the poignant phrase “We Belong Together” appearing at the end, further solidifying the connection to the current billboard campaign.
With such a compelling buildup, fans are hopeful that Harry Styles is on the verge of releasing new music that could once again resonate on a global scale, continuing his remarkable journey in the music industry. As anticipation builds, it’s promising to see how this new chapter unfolds for the beloved artist.