On Wednesday afternoon, Kamala Harris delivered a scathing critique of Donald Trump from the vice-presidential residence in Washington DC. She characterized Trump as “increasingly unhinged and unstable,” referencing remarks by John Kelly, Trump’s former White House Chief of Staff, who suggested in a New York Times interview that Trump fits the “general definition of fascists” and has voiced admiration for Hitler. Harris accused Trump of seeking “unchecked power” and confirmed during a CNN town hall that she indeed sees Trump as a “fascist,” prompting Trump to respond on social media, claiming her comments reflect her desperation.
As the 2024 presidential race intensifies, negative campaigning tends to become more prevalent, as it often galvanizes supporters to vote and disrupts opponents’ campaigns. Harris’s shift in tone contrasts with the optimistic messaging she initially presented at the outset of her campaign. While she had previously aligned with President Joe Biden’s message about the threats Trump poses to democracy, she is now amplifying Kelly’s dire assessment of Trump’s authoritarian inclinations.
Political strategist Matt Bennett noted that Harris’s current approach is tactical, aimed at informing as many voters as possible about Kelly’s comments. Her strategy seeks to attract independent voters and moderate Republicans who might be responsive to the Democratic platform, especially given the tight polling results in crucial states. Early indications show that college-educated professionals in suburban areas, traditionally Republican voters, may be reconsidering their support for Trump.
One voter, 20-year-old independent Devynn DeVelasco from Nebraska, expressed a desire for Republicans to back Harris but voiced concern about fatigue regarding negative portrayals of Trump. Republican strategist Denise Grace Gitsham highlighted that voters have long been exposed to criticisms of Trump, which may not sway those focused on policies rather than personality. As Harris continues to issue warnings about the implications of a Trump presidency on various issues such as abortion rights and healthcare, she has planned rallies in Texas and Washington DC to emphasize her points.
Simultaneously, Trump has intensified his attacks on Harris, labeling her “lazy” and “stupid,” and suggesting that she only achieved her nomination due to her gender and ethnicity. He cautioned that a Harris victory could lead to severe consequences for the country. As both candidates sharpen their messages, Harris’s strategy of appealing to anti-Trump sentiment has its risks, according to Bennett, who noted that the allocation of campaign resources must be carefully managed. Trump’s polarizing presence in politics means that public opinion about him is deeply rooted, and it remains to be seen whether Harris’s focus on anti-Trump rhetoric will prove effective on election day.