Harley-Davidson has announced an exciting addition to its motorcycle lineup: the “Sprint,” an entry-level model set for release in 2026. This new offering is a nod to the classic Aermacchi-era Sprint models from the 1960s and 70s. The company plans to unveil this model during its dealer meeting in October, with public announcements potentially following shortly after at EICMA in early November. The starting price is expected to be below $6,000, making it accessible to a wider audience.
During a recent Q2 2025 presentation, CEO Jochen Zeitz confirmed that the Sprint, along with a new entry-level cruiser, will help steer the company towards future profitable growth. Zeitz expressed enthusiasm about the model, emphasizing that it is designed to embody the spirit of Harley-Davidson, encapsulating “boldness, irreverence, and fun.” This statement reflects the motorcycle’s goal to resonate with both new riders and the brand’s heritage.
Development of the Sprint began in 2021, and its introduction is seen as a strategic response to feedback from investors who urged Harley-Davidson to focus on accessible models for newer riders. Previous attempts at entry-level models, like the Street 750 and 500, did not yield profitability, which has led to cautious optimism around this new initiative. Zeitz is confident that the Sprint will perform differently, aiming to create a robust entry point for new enthusiasts in both the U.S. and international markets.
With this latest venture, Harley-Davidson positions itself not just as a manufacturer of heavyweight motorcycles, but as a key player in the entry-level market, potentially expanding its customer base significantly. As the company prepares for this reveal, the anticipation surrounding the Sprint indicates a possible revitalization of interest in the brand, showcasing a blend of tradition and innovation.