Guess Jeans has announced an exciting collaboration with basketball legend and cultural icon, Allen Iverson, launching a limited-edition capsule collection. This collection draws inspiration from Iverson’s memorable 1993 Sports Illustrated photoshoot, a pivotal moment that featured the 18-year-old athlete donning his favorite Guess T-shirt.
The capsule includes five exclusive T-shirts, each showcasing a portrait from that iconic shoot, and is priced at $44. The collection captures the essence of nostalgia and blends basketball legacy with Guess’s signature American style.
Iverson expressed his admiration for the brand, reflecting on his high school days when he saw Guess as the epitome of style. He fondly recalled a time when he received a pair of Guess jeans from his father for excelling in school, noting, “Everybody wanted to wear Guess… It was the flyest thing out.” His journey from aspiring youth to NBA superstar allowed him the chance to fully embrace the brand, fulfilling a long-held desire to sport the styles he once admired.
The collaboration signifies a significant moment for both Iverson and Guess Jeans, highlighting a shared history while reintroducing the vibrant energy and attitude of the 1990s to a new audience. Nicolai Marciano, chief new business development officer, remarked, “Iverson represents a generation that changed how we see sport, fashion, and identity. His energy, resilience, and authenticity resonate with what Guess Jeans embodies today.”
With this partnership, both Iverson and Guess aim to reach a younger generation, igniting a renewed appreciation for the bold fashion statements that defined the past while celebrating individual style and cultural influence.