Milan Fashion Week kicked off with an extravagant show from Gucci, marked by the debut runway designs of creative director Demna. The event showcased a fresh artistic vision, which Demna described in a pre-show letter as a transformational “birthday” for Gucci.
After taking over as Gucci’s creative director in July, Demna aims to redefine the brand’s identity by blending emotions and archetypes into his design language. He stated, “Gucci must become a feeling and an adjective,” emphasizing his commitment to creating a distinct universe that influences his future work.
The runway was graced by prominent figures, including Demi Moore, who made a striking entrance with her dog, Pilaf. The actress sported an all-black leather ensemble that resonated with a sleek, modern aesthetic. Alongside her, Kate Moss closed the show in an eye-catching black sequined gown, perfectly embodying the glamour expected on award show red carpets. Other supermodels like Karlie Kloss and Emily Ratajkowski also took to the catwalk, with Kloss making a notable return after a break, and Ratajkowski donning a chic silver mini dress.
The presence of fashion luminaries such as Donatella Versace and former Gucci creative director Alessandro Michele added star power to the event, showcasing the supportive atmosphere surrounding Demna’s inaugural show. With a focus on nostalgia and innovation, Gucci’s latest collection appears to be a promising start in a new chapter for the iconic brand, signaling a hopeful future for its creative direction.