Timothy Beck Werth, the Tech Editor at Mashable, is at the helm of the platform’s coverage of technology and shopping. With over 15 years of experience as a journalist, he brings expertise in consumer technology, smart home gadgets, and men’s grooming products. His extensive background includes roles such as Managing Editor at SPY.com and contributions to notable publications like GQ and The Daily Beast.
Over the weekend, xAI launched an updated version of the Grok iOS app, introducing an innovative tool called Grok Imagine. This new feature allows users to effortlessly create AI-generated images and videos, with many users sharing their results on X, the platform formerly known as Twitter. xAI’s founder, Elon Musk, has been actively promoting Grok Imagine, describing it as a “meme motherlode” and highlighting its potential for improvement.
Grok Imagine is currently accessible to Heavy and Premium+ subscribers on the Grok iOS app as well as Heavy users on the Android version. This generative AI tool combines text-to-image capabilities with the ability to convert still images into short video clips with audio. It stands in line with competitive offerings like Google’s Veo 3 and OpenAI’s Sora, both of which provide similar text-based video generation features.
Musk’s enthusiasm for Grok Imagine extends to its NSFW functionalities, which he suggests will enhance its usability and creative outputs. Earlier this month, xAI also released Grok 4, its most advanced model yet; however, initial tests indicated that Grok had some limitations, particularly regarding deepfake prevention.
In Mashable’s current testing of Grok Imagine, users have found it user-friendly for generating both images and videos. To create images, users simply input a prompt, upload an image, or utilize a voice command, yielding a series of generated images ready for sharing. The video creation process involves selecting an image and choosing from various options to produce short clips.
Mashable is continuing to explore Grok Imagine and will provide further insights in future updates. Despite some concerns regarding the safeguards in AI tools like Grok Imagine, the overall response from users indicates a growing interest in exploring generative AI platforms for creative projects.
The innovation found in tools like Grok Imagine reflects a broader trend toward empowering users with advanced AI technology, enhancing creativity while diversifying content production. As developers continue to refine these models, the possibilities for users seem promising and expansive.