Google has a history of updating its logos infrequently, but significant changes tend to occur around the ten-year mark of a design. The last major update to the Google logo took place in 2015, featuring a modern flat design and a simplified font that retained the brand’s signature color palette. With Google Play also having received a logo update at its ten-year milestone, it seems that Google is following in its footsteps.
Recently, Google began rolling out a refreshed “G” logo on iOS, marking a subtle yet notable change. While the color scheme remains consistent, the lines that previously separated each color within the logo have been replaced with a blended gradient. This fresh look aims to further modernize the recognizable emblem.
Shortly after the launch on iOS, reports indicated that Google plans to introduce the updated logo to the Google App on Android as well, starting with its beta version 16.18.37. While the full “Google” logo has yet to be updated, the change to the “G” logo signifies an evolution in Google’s visual branding.
The careful yet deliberate approach to logo updates demonstrates Google’s commitment to maintaining a recognizable brand while evolving with design trends. It will be interesting to see if more updates are on the horizon, as major changes in branding usually accompany thoughtful communication from the company. Such updates not only reflect changes in design preferences but also enhance user engagement with the brand.