Google has published a help page that lays out how advertisers can run campaigns on YouTube TV, detailing eligible formats, booking options, and policy requirements.
Key details from the document include:
– Booking options: Campaigns meeting eligibility can be booked via reserved media placements, Google Ads, or Display & Video 360.
– Auction formats and pricing: Available options include 15-second non-skippable and 6-second bumper ads bought on tCPM, as well as 30-second skippable in-stream ads on tCPM.
– Creative requirements: All ads must be free of music rights claims.
– Eligibility: All categories are eligible if they comply with Google Ads and YouTube TV policies; political ads require additional verification and disclosures.
– Review process: Creative review is mandatory before ads can serve.
Why this matters
The new help page provides advertisers with a single reference point for meeting YouTube TV’s standards, which can help reduce delays and prevent compliance issues. By outlining formats, booking paths, and policy checks upfront, it supports smoother campaign launches and more predictable timelines for reaching audiences on the big screen.
Bottom line
Following the guidelines makes it easier to tap into YouTube TV’s television-level reach while staying aligned with rights, policy, and format requirements.
What this means for advertisers
– Clear paths to book ads across multiple platforms (reserved placements, Google Ads, DV360).
– A structured set of formats to plan around, including non-skippable, bumper, and skippable in-stream options with specific tCPM pricing.
– A strong emphasis on rights clearance and policy compliance, encouraging early rights checks and creative reviews to avoid service delays.
– Political advertisers should prepare for additional verification and disclosures.
Summary
Google’s YouTube TV advertising update outlines eligible formats, booking options, and mandatory creative reviews, with a focus on rights clearance and policy compliance to streamline campaigns and maximize reach on big-screen devices.
Hopeful note
This move could make it easier for brands to plan cohesive TV-like campaigns across digital and connected TV environments, potentially offering more consistent measurement and smoother experiences for both advertisers and audiences. If creators or marketers can align early on rights and formats, campaigns may launch more quickly and reach households more effectively.