Bill Goldberg, a prominent figure in the wrestling world, commenced his career during the competitive era of the Monday Night Wars in the late 1990s. His return to WWE represents a significant moment as he prepares to engage in a new chapter in the ongoing rivalry between WWE and AEW.
Goldberg, a three-time world champion, recently made his return to WWE programming after a brief cameo at Bad Blood in October. He issued a challenge to Gunther for the World Heavyweight Championship at the upcoming Saturday Night’s Main Event in Atlanta on July 12. This match marks the beginning of what he describes as the “Last Ride” of his illustrious career at the age of 58.
Atlanta holds a sentimental value for Goldberg, as it is the city where he famously defeated “Hollywood” Hulk Hogan to capture the WCW championship at the Georgia Dome in July 1998. This victory was a pivotal moment during his rise to fame when he helped keep WCW at the forefront of the wrestling industry, competing fiercely against WWE until its eventual decline.
Now, nearly two decades later, WWE seems poised to capitalize on Goldberg’s enduring star power. His match is anticipated to serve as a key highlight over a weekend that will feature counter-programming against AEW’s marquee event, All In, taking place at Globe Life Field in Texas. The strategic timing suggests WWE is keen to attract attention and capitalize on Goldberg’s legacy to draw in viewers.
This return is not just nostalgic; it represents a significant strategy for WWE, indicating that they still view Goldberg as a vital asset, capable of generating buzz in a competitive landscape. The ongoing rivalry between these two wrestling promotions promises to keep fans engaged and eager for more memorable moments in the ring.