As winter envelops the nation, many individuals are seeking effective ways to combat seasonal skin and hair challenges. On January 23, 2026, Good Morning America’s popular Deals & Steals segment, curated by Tory Johnson, showcased exclusive winter beauty bargains that allowed viewers to refresh their grooming regimens without overspending. The one-day event featured discounts of up to 69% off, with product prices starting as low as $6.
Esteemed brands such as Womaness, Baby Foot, No7 Beauty Company, MADLUVV, Ethique Beauty, and SPONGELLE were highlighted for their innovative solutions to winter beauty woes. These exclusive deals were accessible through GMADeals.com for just one day and came with limited supplies, strictly shipping to the continental U.S.
Leading the offerings was Womaness, recognized for its inclusive approach to skincare. Their Let’s Neck treatment, aimed at revitalizing the neck area, and The Works body moisturizer were both available at significant discounts, with prices ranging from $11 to $17.50. Water-based hydration products are essential during winter, and Womaness’s focus on elasticity resonated with consumers looking for effective solutions.
Baby Foot also captured attention for its at-home foot renewal treatment, which targets the dry conditions that typically result in rough, cracked feet during winter. The exfoliation peel, available for $12.50, gently removes dead skin over the course of a week, providing relief from seasonal dryness.
From the U.K., No7 Beauty Company brought its clinically-backed advanced serums, offering both affordability and effectiveness. Consumers seeking to diminish visible signs of aging could purchase these serums at 50% off, with prices ranging from $11.50 to $20.
MADLUVV featured its Brow Stamp Kits, perfect for achieving effortless, symmetrical brows. With the price range set between $6.75 and $20, shoppers were encouraged to explore this time-saving beauty tool.
Eco-conscious individuals were attracted to Ethique Beauty’s solid shampoo and conditioner bars, which not only reduce plastic waste but also promise longevity, lasting for up to 80 washes. This deal at $8.50 per bar appealed to those looking for sustainable beauty care.
SPONGELLE added to the winter beauty lineup with its all-in-one body buffers that cleanse and moisturize simultaneously. Pricing in the range of $7 to $11.50 made luxury accessible to viewers, delivering a spa-like experience at home.
The Deals & Steals event was not limited to winter beauty products; prior days, January 21 and 22, 2026, showcased additional beauty brands and household items, emphasizing an important trend in consumer behavior—demand for both quality and affordability during challenging times.
Overall, the GMA Deals & Steals segment highlighted that self-care does not have to be an expensive endeavor. The event provided an excellent opportunity for viewers to secure essential winter beauty products at greatly reduced prices, reinforcing the idea that taking care of oneself can be done sustainably and economically. As winter continues, observers can look forward to future offerings that promise to make beauty and self-care accessible to everyone.