Long Beach native soul artist Giveon has returned to the music scene with his new single “Rather Be,” which embraces the classic sounds of ’60s soul. The track features lush instrumentation and conveys heartfelt emotion as Giveon expresses his desire to stay with his partner rather than risk starting anew with someone else. In a soulful croon, he sings, “I’d rather be a fool than believe in someone new / I’d rather be with you,” emphasizing a deep commitment to love and connection.
“Rather Be” marks Giveon’s first release since his February single “Twenties,” where he showcased a fresh, polished appearance. This aesthetic continues in the music video for “Rather Be,” directed by Loris Russier, known for his collaborations with artists like Tems and Future, as well as his work in the Fortnite universe. The video features sleek, contemporary visuals that echo the style of Solange Knowles, showcasing Giveon and his band in beautifully composed scenes amid stunning architecture.
With two singles now released, anticipation is building for a potential follow-up to his 2022 debut album, “Give Or Take,” which made impressive charts, reaching No. 11 on the US Billboard 200 and No. 5 on the US Top R&B/Hip-Hop Albums chart. Given the recent resurgence of R&B music, there is a sense of excitement surrounding Giveon’s next steps.
Fans can catch the visuals and feel the soulful vibe of “Rather Be” by watching the music video, which promises to be as engaging as the song itself. The ongoing evolution of Giveon’s style and sound suggests he is poised for greater success as he continues to contribute to the vibrant world of R&B.