While social media often faces criticism, professional athletes can leverage these platforms to enhance their personal brands and shine a light on their teams and charitable initiatives. A recent study conducted by the NFL Players Association highlights the importance of this aspect in branding for players, showcasing two members of the New York Giants: receiver Malik Nabers and quarterback Jameis Winston.
The study ranked players based on various metrics, including the frequency of posts, engagement levels with followers, and overall reach. Malik Nabers, despite being sidelined with a torn ACL since Week 4, made it to 30th on the list of 50 athletes assessed. The engagement he’s garnered reflects his growth this season compared to his rookie year, where he exceeded the 1,000-yard receiving mark.
On the other hand, Jameis Winston, while not securing a top 50 spot overall, achieved an impressive 8th place in the “Total Reach” category. Winston has injected a fresh sense of positivity into the Giants’ locker room, a much-needed change after an extended period of struggles for the team. His upbeat demeanor contributes significantly to the team culture, making him a favorite among both players and fans alike. Throughout the season, Winston has not only stepped up as a backup quarterback but has also showcased his leadership by participating in pregame huddles and being featured in the team’s social media promotions.
Although these social media accolades haven’t translated into wins for the Giants this season, they serve as a glimmer of optimism in a challenging year. The presence of engaging personalities like Nabers and Winston suggests that brighter days could lie ahead for the Giants. As the franchise looks to rebuild, the contributions of these players both on and off the field might help steer the team toward a more successful future.
As fans continue to rally behind their team, the social media journeys of these two players might just provide the excitement and engagement needed during these tough times at 1925 Giants Drive.