Gavin Adcock, recognized as country music’s fastest rising star, is gearing up to release his new single, “Sunset,” this coming Friday, July 11th. The 26-year-old artist from Georgia shared the news in a candid Instagram video from his bed this morning, positioning the track as a “gift for people that don’t know what real country music sounds like.” Adcock has made his commitment to authentic country music clear, especially as he prepares to launch his upcoming third album, titled “Own Worst Enemy,” on August 15th. Just last week, he released the album’s previous single, “Last One To Know.”
Adcock’s announcement of “Sunset” coincides with his ongoing critique of Beyoncé’s album “Cowboy Carter.” In a recent Instagram clip, he expressed his belief that the album should not be categorized as country music, arguing that it lacks the authentic sound that defines the genre. His comments have stirred conversations among fans and peers alike, reinforcing Adcock’s reputation for being outspoken, whether through his music or his social media presence. This follows a trend of generating buzz around his persona, from stirring up controversy to having an arrest record ahead of his single “Morning Bail,” which appears to boost his streaming figures.
“Sunset” will make its debut across all streaming platforms this Friday, July 11th, and fans are eager to see how this new release contributes to Adcock’s growing influence in the country music scene. His unapologetic stance on what country music represents reflects a broader conversation within the genre about authenticity and identity. As he continues to navigate his career, Adcock’s focus on delivering real country music may resonate strongly with audiences craving genuine expressions of the art form.