Former Arizona State Sun Devils quarterback Jayden Daniels has joined forces with his mother, Regina Jackson, and former ASU coach Antonio Pierce to launch a new sports agency, Athletes in Control (AIC). Last week, Daniels was announced as the brand ambassador for the agency, which aims to empower athletes by providing tailored support, strategic insights, and mentorship.
In a statement released by AIC, the agency emphasized its commitment to helping athletes “own their future” through a blend of expertise that combines over 25 years of experience at both college and NFL levels. This initiative is set to equip athletes with the necessary tools to make informed decisions, safeguard their value, and develop sustainable personal brands.
Antonio Pierce will serve as a strategic advisor at AIC, transitioning from his recent role as head coach of the Las Vegas Raiders, where he was dismissed after just one season. Pierce has a significant history at ASU, having progressed from linebackers coach to an influential position under former head coach Herm Edwards. However, his tenure was marred by complications arising from an NCAA investigation into recruiting violations during the COVID-19 pandemic, ultimately leading to a long-term punishment for the program.
Daniels, who transferred from ASU to LSU for his final college years, had a remarkable 2023 season, claiming the prestigious Heisman Trophy before being selected as the No. 2 overall pick in the NFL Draft by the Washington Commanders. During his rookie year, he excelled with impressive statistics, showcasing his dual-threat capability by contributing both in the air and on the ground.
This new agency represents an ambitious step for both Daniels and Jackson, offering a fresh perspective on athlete representation while also allowing them to draw on their collective experiences and lessons learned from both triumphs and challenges in their careers. With AIC, there is hope for a new era of athlete empowerment that addresses the complexities of navigating professional sports.
The collaboration of these figures signifies a grand opportunity not only for Daniels but for aspiring athletes seeking guidance and support in their careers.