Jaclyn Sienna India launched her travel concierge service, Sienna Charles, in 2008 with the intent to “fake it until you make it.” At the time, her husband doubted her as she pretended to be busy with clients, despite having none. Sixteen years later, her strategy has proven successful as her clientele now includes notable figures like former President George W. Bush and celebrities such as Mariah Carey.
Sienna Charles caters exclusively to high-net-worth individuals, those earning over $100 million annually, offering them experiences they couldn’t easily arrange for themselves. India emphasizes that her approach is rooted in genuine care and understanding people’s needs rather than just utilizing her clients’ influence.
Her extensive network, featuring over 2,000 industry contacts from hotels to high-end restaurants, enables her to craft exceptional travel and dining experiences. India listens closely to her clients’ visions, translating them into unique experiences with minimal guidance.
She prioritizes delivering authentic and meaningful experiences over merely securing access to luxurious venues. For instance, instead of promoting widely acclaimed spots like the French Laundry, she prefers more intriguing options such as Single Thread Farms.
India has curated once-in-a-lifetime events for her clients, from candlelight dinners in Versailles to brunch atop the Arc de Triomphe. She also encourages encounters with notable personalities, arranging meals with renowned families like Hermes and Fendi.
Additionally, she attended to simpler requests, such as ensuring Bush had his favorite comforts during a trip to Ethiopia. India’s dedication to her clients is evident as she engages with various individuals daily, demonstrating her belief that remarkable experiences come from authenticity and connection.