Jaclyn Sienna India founded her luxury travel concierge service, Sienna Charles, in 2008, driven by a determination to succeed despite initially having no clients. Reflecting on those early days, she recalls misleading potential customers into believing she was fully booked with high-net-worth clients, even as her husband doubted her ambitions.
Fast forward sixteen years, and India’s persistence has paid off. She now serves a prestigious clientele that includes former presidents and celebrities, with a focus on individuals earning over $100 million annually. This elite group, although powerful, seeks out India’s unique personal touch in travel planning.
India emphasizes the importance of genuine care and attention in her work. Drawing on her experience as a server, she understands the intricacies of client desires, which allows her to create tailored travel experiences. Her extensive network, featuring over 2,000 contacts in the hospitality industry, helps her secure exclusive experiences that her clients often cannot achieve on their own.
She illustrates her approach by saying, “[My clients] have a vision but lack the time and resources to make it a reality.” One of her strengths lies in capturing her clients’ desires with minimal input and transforming them into unforgettable experiences.
India’s focus transcends merely providing access to luxurious venues. For her, the quality and authenticity of the experience matter most. She shares her view that some well-known establishments, like the renowned French Laundry restaurant, do not always meet her standards for excitement, preferring to recommend more distinctive options like Single Thread Farms.
Her bespoke services often result in once-in-a-lifetime moments. Notably, she organized a candlelit dinner at Versailles and a unique brunch atop the Arc de Triomphe. Additionally, she likes to facilitate encounters with notable personalities, having arranged meals with luxury brand families in Italy.
Sometimes, however, her clients’ requests are more straightforward. For former President George W. Bush, she ensured that during a visit to Ethiopia, he found comfort in familiar items like peanut butter and non-alcoholic beer, complemented by a warm welcome from local children.
India’s approach is deeply personal; she believes in the value of real connections and authentic experiences. She engages with various individuals during her travels, from cab drivers to restaurant staff, to curate the best options for her clients. Her philosophy reflects a commitment to providing meaningful experiences that go beyond luxury, ensuring that her clients appreciate the richness of the world around them.