Jaclyn Sienna India launched her luxury travel concierge service, Sienna Charles, in 2008 with a vision to succeed against the odds, despite having no clients at the time. Initially, she handled inquiries from potential customers by claiming to be fully booked, a tactic she employed while hoping to build her business.
Over the past 16 years, her determination has led her to secure high-profile clientele, including former President George W. Bush and celebrities like Mariah Carey. Sienna Charles mainly serves clients with annual incomes exceeding $100 million, offering them experiences they cannot easily access on their own.
India attributes her success to her deep understanding of personal connections and attentive service. Drawing from her experience as a server, she emphasizes the importance of empathy and genuine care in her approach to clients, which she believes is crucial for fulfilling their unique travel wishes.
With an extensive network of over 2,000 contacts in the hospitality sector, India creates tailored travel and dining experiences for her clients. She aims to grasp their visions and transform them into reality, often suggesting lesser-known destinations or experiences over more popular ones.
While luxury is a significant aspect of her service, India prioritizes authentic and meaningful experiences. She recalls arranging a candlelight dinner at Versailles and brunch on the Arc de Triomphe, while also facilitating encounters with notable individuals like the Hermes and Fendi families.
Her services also cater to simpler comforts, as illustrated by her attention to detail when providing Bush with American favorites like peanut butter and non-alcoholic beer during his travels. India emphasizes that her commitment to authenticity and genuine experiences resonate with her high-profile clients, making every journey not just about luxury, but about creating lasting memories.