When Jaclyn Sienna India established Sienna Charles, her luxury travel concierge service, in 2008, she focused on projecting confidence and capability, despite having no clients at the time. She recalls her husband doubting her ambitions as potential clients would reach out, led by her initial marketing efforts, only to be turned away due to nonexistent bookings.
Fast forward sixteen years, India has transformed her business, now serving high-profile clients, including global leaders and celebrities who earn over $100 million annually. She emphasizes that her role is to provide experiences that her clients cannot procure on their own.
India believes that genuine care is the key to her success. Drawing from her background as a server, she understands the nuances of human connection. Her extensive network of over 2,000 contacts in the hospitality sector enables her to create tailored travel and dining experiences that go beyond mere luxury.
She listens closely to her clients’ desires and interprets them, often providing unique experiences. For instance, while some might expect to visit high-profile restaurants like French Laundry, India opts for more unique offerings, like Single Thread Farms.
Her service is not just about securing exclusive reservations but also ensuring that each experience resonates personally with her clients. Notable arrangements include intimate dinners in iconic locations like Versailles and brunches atop the Arc de Triomphe.
Furthermore, she balances high-profile experiences with personal comforts tailored for her clients. For example, when former President George W. Bush traveled to Ethiopia, she made sure he had his favorite snacks on hand and curated local experiences that connected him to the culture.
India stresses that her commitment extends beyond luxury; she seeks to provide authentic experiences that resonate with her clients, inspired by her dedicated outreach and personal connections with everyone from local cab drivers to restaurant staff.