In 2008, Jaclyn Sienna India began her journey by founding Sienna Charles, a boutique travel concierge, with a focus on projecting confidence despite initially having no clients. Reflecting on those early days, India shared that her husband often doubted her approach as they received inquiries from potential clients who had seen her articles. She would respond with excuses about being fully booked for the season, all while not having any clients at all.
Fast forward sixteen years, and India’s strategy has paid off massively. She now serves a clientele that includes high-profile individuals such as former President George W. Bush and celebrities including Mariah Carey. Her services are aimed at those who earn over $100 million a year, catering to individuals who seemingly have every luxury at their fingertips. So, what sets her apart?
India emphasizes the importance of personalized attention and genuine care in her profession. Drawing from her experience as a server for five years before starting her business, she understands human connections and believes that catering to her clients’ needs is crucial. She has developed extensive relationships within the hospitality sector, boasting a “black book” of over 2,000 contacts across various luxury services, including yachts, hotels, and fine dining establishments.
Her clients often possess a clear vision of what they want to achieve during their travels, but lack the necessary tools, time, and creativity. India takes pride in interpreting their desires and turning them into reality. However, her intent is not merely to provide access to the most exclusive venues but to ensure the experiences are meaningful and engaging.
India often curates unique dining experiences that go beyond the typical high-end locations. For instance, she has organized a candlelight dinner in Versailles and hosted brunch on the Arc de Triomphe. Furthermore, she connects her clients with influential figures, including planning breakfasts with the Hermes family and lunches with the Fendi family.
At times, her clients request more straightforward comforts. For example, when President Bush traveled to Ethiopia, she arranged for him to have peanut butter and non-alcoholic beer, as well as a warm welcome from local children wearing Texas Rangers hats.
India’s philosophy centers around caring for people and creating authentic experiences rather than focusing solely on luxury. She believes that true engagement comes from exploring all aspects of the world, leading to memorable moments for her clients.