Jaclyn Sienna India founded her luxury travel concierge service, Sienna Charles, in 2008 with a strategy of projecting success, despite initially lacking clients. She recounted how her husband doubted her aspirations when clients would call, eager for vacation planning, only to be informed that she was fully booked with high-net-worth individuals, even though she had no clients at the time.
Fast forward sixteen years, and her approach has proven successful. India now counts numerous prominent figures among her clientele, including former President George W. Bush and celebrities like Mariah Carey. Her services cater to those earning over $100 million annually, providing what they can’t source themselves: personalized care and unique experiences.
India emphasizes that while her clients are often more influential than she is, it is her ability to connect and empathize that makes a difference. Having worked as a server for five years, she understands the nuances of customer service and the importance of genuine care.
Her extensive network in the hospitality sector, boasting over 2,000 relationships with luxury hotels, yachts, and fine dining venues, allows her to craft exceptional travel and dining experiences. She listens closely to her clients’ desires and translates those into tailored experiences, often with distinctive flair.
India aims not only to secure exclusive access but to ensure that her clients find true value in their experiences. For instance, she opts not to sell reservations at the Michelin-starred French Laundry, finding it less appealing compared to unique dining experiences like those at Single Thread Farms.
Each occasion she organizes is distinctive. She’s arranged dinners in historic locations like Versailles and brunches on the Arc de Triomphe. Moreover, she enriches those experiences by facilitating interactions with notable personalities, having coordinated meals with the Hermes and Fendi families.
India also pays attention to her clients’ simpler needs, as demonstrated when she arranged for George W. Bush to have familiar comforts during his trip to Ethiopia. She believes in truly caring for people, whether by conversing with taxi drivers or restaurant staff to discover the best options available, ensuring that the experiences she curates are authentic and meaningful, transcending mere luxury.