Jaclyn Sienna India started her luxury travel concierge service, Sienna Charles, in 2008 with the intention of establishing a thriving business despite having no clients at the time. Initially, she would receive inquiries about trips to popular destinations, but she often found herself claiming that her services were booked out with high-net-worth clients, even though she had none.
Fast forward sixteen years, and India has successfully built a reputation that attracts world leaders, including former President George W. Bush, and celebrities like Mariah Carey. Her exclusive services cater to individuals earning over $100 million annually, individuals who typically have access to virtually any experience. India’s unique offering lies in her personalized approach to service.
She understands that her clients, who are often extremely influential, may lack the tailored care and personal touch that truly enhances their experiences. Drawing from her background as a server, India has developed an instinct for what makes an experience special, prioritizing the importance of attentiveness and empathy in her interactions.
Sienna Charles is supported by a vast network of industry connections, boasting a portfolio of over 2,000 relationships with luxury hotels, yachts, and fine dining establishments. This extensive network enables India to craft bespoke travel and culinary experiences that meet her clients’ unique desires.
India emphasizes that her role involves translating her clients’ vague aspirations into tangible plans, delivering experiences that are profound and memorable. For example, she organizes unique dining experiences such as a candlelit dinner in Versailles or brunch on the Arc de Triomphe. She also prioritizes connecting her clients with influential personalities, having arranged meals with notable families like Hermes and Fendi.
While her clientele often seeks opulence, India maintains that genuine experiences hold more value than mere luxury. She recalls ensuring comfort for President Bush during his visit to Ethiopia by providing him with familiar items like peanut butter and non-alcoholic beer, along with a warm welcome from local children.
India states, “I genuinely care about people,” and her commitment to understanding the desires of both her clients and those in the hospitality sector allows her to curate experiences that go beyond luxury. She believes that the essence of travel lies in authenticity, reflecting a broader view of what makes an experience meaningful.