Jaclyn Sienna India founded Sienna Charles, her luxury travel concierge service, in 2008 with a vision to thrive in the industry despite initially having no clients. In her early days, she often fabricated a busy schedule to impress potential clients, responding to inquiries about trips with excuses of being fully booked—even though she was just starting out.
Fast forward sixteen years, and India’s strategy has proven successful. She now serves a prestigious clientele that includes former President George W. Bush and renowned singer Mariah Carey, all of whom generate over $100 million annually. India’s approach to her business focuses on providing experiences that her wealthy clients cannot organize themselves, prioritizing personal care and understanding their needs.
Her extensive network—boasting over 2000 contacts in the hospitality sector—enables her to create exclusive travel and dining experiences. India capitalizes on her ability to grasp her clients’ visions quickly and deliver tailored experiences that resonate with them.
While she often gains access to the most luxurious venues, India emphasizes the importance of authentic experiences over mere exclusivity. For instance, rather than promoting the well-known French Laundry restaurant, she prefers to highlight unique dining experiences, like those at Single Thread Farms.
India’s services have included extraordinary arrangements such as candlelight dinners in Versailles and brunch on the Arc de Triomphe. She often incorporates meetings with notable figures into her clients’ itineraries, such as organizing meals with the Hermes and Fendi families.
Sometimes, her clients simply desire familiar comforts. When Bush visited Ethiopia, India made sure he had his favorite peanut butter and non-alcoholic beer, while also arranging local interactions with children wearing Texas Rangers baseball caps.
Ultimately, India prides herself on genuinely caring for people and seeking out the most enriching experiences for her clients. She engages with everyone around her—from cab drivers to restaurant staff—to curate options that reflect the diverse tapestry of authentic human experiences beyond luxury.