Jaclyn Sienna India launched her luxury travel concierge, Sienna Charles, in 2008, driven by the motto of “fake it till you make it.” At the time, she faced skepticism, particularly from her husband, as clients would reach out expressing interest based on articles they’d read about her services, despite her having no clients at all.
Fast forward sixteen years, India has successfully built a clientele that includes numerous high-profile figures, such as former President George W. Bush and celebrities like Mariah Carey. Her target market consists of individuals earning more than $100 million annually, many of whom already have access to exclusive experiences. India differentiates her services through her genuine care and personalized attention.
With a vast network of over 2,000 connections in the hospitality sector, Sienna Charles specializes in curating unique travel and dining experiences, understanding clients’ needs even with minimal input. For example, instead of focusing solely on elite venues, she prioritizes creating meaningful experiences. Although she can secure reservations at renowned places, like the French Laundry in Napa, she prefers to recommend what she believes are more intriguing options, such as Single Thread Farms.
India emphasizes the importance of tailored experiences, exemplified by her organization of extraordinary events, like a candlelight dinner at Versailles or brunch atop the Arc de Triomphe. She also fosters connections between her clients and influential personalities, such as arranging meals with the Hermes and Fendi families.
However, her services can also cater to simpler needs. For instance, when Bush visited Ethiopia, she ensured he was comfortable with familiar items like peanut butter and non-alcoholic beer. She maintains that her approach combines luxury with authenticity, striving to offer her clients genuine experiences beyond mere opulence. India dedicates her days to gathering insights and recommendations from everyone she encounters, ensuring her clients receive the most enriching and authentic travel experiences possible.