Jaclyn Sienna India established Sienna Charles, her boutique travel concierge service, in 2008 with the mindset of “faking it until making it.” In the beginning, she had no clients, often telling callers that she was “sold out this season” despite not having any bookings.
Fast forward sixteen years, and India’s strategy has paid off, as she now caters to a high-profile clientele, including world leaders like former President George W. Bush and celebrities such as Mariah Carey. Her services are aimed at individuals earning over $100 million annually, essentially those who seemingly have everything.
India attributes her success to the personal connections she builds and emphasizes the importance of care in her service. Drawing from her experience as a server, she understands the nuances of human interaction and prioritizes genuine care for her clients.
With a vast network of over 2000 relationships in the hospitality sector, including access to luxury yachts, hotels, and fine dining, India crafts unique travel experiences tailored to her clients’ desires. She believes that while her clients possess power and influence, effective execution of their visions requires creativity and access she provides.
Her focus is not just on exclusive venues but on creating meaningful experiences. For instance, she chooses to recommend less conventional dining options like Single Thread Farms over the famed French Laundry, believing in delivering unique experiences.
India has organized extraordinary events, such as candlelight dinners in Versailles and brunch on the Arc de Triomphe. She often combines dining experiences with interactions with notable figures, having arranged meetings with the Hermes and Fendi families.
However, her approach is also grounded in simplicity. When arranging former President Bush’s trip to Ethiopia, she ensured he had familiar comforts like peanut butter and non-alcoholic beer while being welcomed by local children wearing Texas Rangers caps.
Ultimately, India highlights her dedication to providing authentic experiences, stating, “The world is not just luxury. The world is not just fancy experiences. It’s everything, and my clients want authentic experiences.”