Jaclyn Sienna India launched her luxury travel concierge service, Sienna Charles, in 2008 with a vision to create exclusive travel experiences, even when she initially had no clients. India faced skepticism from her husband during her early days when potential clients contacted her for travels, only for her to claim to be fully booked, even though her business had yet to take off.
Fast forward sixteen years, and India’s strategy has yielded impressive results. She now counts high-profile clients, including former President George W. Bush and celebrities like Mariah Carey, among her clientele. Sienna Charles caters to individuals whose annual income exceeds $100 million, providing them with unparalleled services that are difficult for even the wealthiest to obtain on their own.
She emphasizes the importance of care and genuine connections in her approach to client satisfaction. Drawing from her experience as a server, India understands what people truly value and strives to make each experience memorable. Sienna Charles maintains an extensive network of over 2,000 contacts within the hospitality sector, which enables India to curate unique travel and dining experiences tailored to her clients’ desires.
India is not solely focused on luxury; she prioritizes the overall worth of the experience. For instance, while she could easily secure reservations at well-known high-end establishments, she opts instead to recommend dining experiences that she finds more intriguing, such as Single Thread Farms over the renowned French Laundry.
Her commitment to providing personalized and unique experiences has led to unforgettable moments for her clients, including a candlelight dinner in Versailles and brunch atop the Arc de Triomphe. India also integrates connections with influential personalities into the experiences she creates, such as arranging breakfasts and lunches with notable families like the Hermès and Fendi clans.
In some cases, the simplest comforts matter, as exemplified by Bush’s trip to Ethiopia, where she ensured he had peanut butter and non-alcoholic beer, accompanied by local children wearing Texas Rangers caps.
India’s philosophy centers on authenticity and genuine human connection, as she actively engages with everyone from cab drivers to restaurant staff to discover unique options for her clients. Through this comprehensive approach, she strives to deliver extraordinary experiences that go beyond traditional luxury offerings.