Jaclyn Sienna India established her luxury travel concierge service, Sienna Charles, in 2008 with the intention of projecting confidence despite having no clients at the time. Her early business days involved telling potential clients that she was fully booked for the season, even though she was just starting out.
Fast forward sixteen years, and India’s strategy has paid off. She now counts high-profile clients among her roster, including former President George W. Bush and celebrities like Mariah Carey. Catering exclusively to individuals with annual incomes exceeding $100 million, India focuses on providing unique experiences that even the wealthiest cannot arrange themselves.
India emphasizes that her success lies in her genuine care for her clients. Drawing on her experience as a server, she prioritizes understanding and connecting with people’s needs. This attentiveness has helped her cultivate a vast network of over 2,000 relationships within the hospitality sector, including exclusive access to yachts, luxury hotels, and fine dining establishments.
Her approach is about capturing her clients’ visions and transforming them into reality, even if those visions are expressed in just a few words. India believes that the essence of the experience is more important than simply securing access to the most glamorous venues. For instance, she often opts not to recommend highly regarded locations like French Laundry in Napa, preferring to highlight lesser-known yet more intriguing alternatives.
India’s bespoke services often result in extraordinary experiences tailored to her clients. She has facilitated unique events such as a candlelit dinner at Versailles and brunch on the Arc de Triomphe. Additionally, she integrates social interactions with notable figures, arranging meals with prestigious families, including the Hermes and Fendi families.
Sometimes her clients’ requests lean towards the simpler side, as exemplified when she ensured former President Bush had his favorite comfort foods while traveling in Ethiopia, greeting him with children wearing Texas Rangers caps.
Ultimately, India believes in providing authentic experiences rather than solely luxury ones. She engages with everyone she meets, from cab drivers to restaurant staff, aiming to discover the most captivating options for her clients. Her mission transcends luxury—she curates experiences that are genuine and meaningful.