Jaclyn Sienna India founded her luxury travel concierge service, Sienna Charles, in 2008 with aspirations of success, even when she had no clients. Initially, she fabricated a busy schedule to attract attention, telling potential clients that she was fully booked with high-net-worth individuals despite the lack of a customer base.
Fast forward sixteen years, and her strategy has proven effective. India now serves high-profile clients, including world leaders and celebrities such as Mariah Carey, all of whom have annual incomes exceeding $100 million. India prides herself on offering services that go beyond what her wealthy clients could obtain independently.
She emphasizes the importance of personal connections and genuine care in her business approach. Drawing from her experience as a server, she understands client needs deeply. The network she has built, featuring over 2,000 contacts in the hospitality sector, allows her to arrange unique travel and dining experiences tailored to her clients’ desires.
India claims that clients often present broad ideas that require insight and creativity to realize. One of her strengths lies in capturing their visions quickly and transforming them into reality.
Her goal is not merely to provide access to exclusive venues but also to create meaningful experiences for her clients. For instance, while some might consider a Michelin-starred restaurant like French Laundry a premier destination, she prefers introducing clients to what she believes are more intriguing options.
Sienna Charles often orchestrates extraordinary events, such as a candlelight dinner at Versailles or brunch atop the Arc de Triomphe. India also arranges encounters with influential figures, including gatherings with the Hermes and Fendi families.
At times, her clients’ requests are straightforward. While organizing a trip for former President George W. Bush in Ethiopia, she made sure he had relatable comforts like peanut butter and non-alcoholic beer, alongside gifts of Texas Rangers baseball caps from local children.
India emphasizes her commitment to authenticity in experiences, showcasing that her services encompass more than luxury; they include genuine connections to the people and culture around her clients.