Jaclyn Sienna India launched Sienna Charles, her travel concierge service, in 2008 with a determination to succeed despite having no clients at the time. Initially, she would handle inquiries from potential clients by claiming the service was fully booked, even though her client list was nonexistent. Her persistence has paid off significantly over the years, as she now serves high-profile clients, including former President George W. Bush and celebrities like Mariah Carey, all of whom have substantial annual incomes.
India emphasizes the importance of genuine care and empathy in her business approach, stating that understanding what makes people tick is crucial. With a network of over 2,000 contacts in the hospitality industry, she provides unique and personalized experiences tailored to each client’s desires. Instead of merely offering access to glamorous venues, she aims to deliver meaningful experiences that resonate with her clients.
For instance, India prefers to recommend experiences she finds genuinely interesting, such as dining at Single Thread Farms over the widely recognized French Laundry restaurant. Her services are diverse and have included orchestrating a candlelit dinner at Versailles and brunch on the Arc de Triomphe.
India also believes in pairing her clients with influential personalities, having arranged breakfasts with the Hermes family and lunches with the Fendi family in Rome. Additionally, she pays attention to simpler requests, such as ensuring Bush had familiar comforts during his trip to Ethiopia.
Throughout her day, she engages with various individuals in the hospitality sector to discover authentic experiences for her clients, highlighting that luxury is not solely defined by wealth but encompasses rich and genuine interactions.