Jaclyn Sienna India founded her luxury travel concierge service, Sienna Charles, in 2008 with a bold determination to succeed, despite starting with no clients. Initially, when people reached out, she would tell them her firm was fully booked with high-net-worth clients, even though that was not the case.
Now, sixteen years later, India has built a successful business catering to elite clientele, including former President George W. Bush and celebrities like Mariah Carey. Her standout services target individuals with annual incomes exceeding $100 million, offering experiences that are often out of reach for the average person.
India emphasizes the importance of genuine care and connection in her business. Drawing from her five years of experience as a server, she understands the nuances of client relationships and the value of personalized attention. Her extensive network in the hospitality sector, which includes over 2,000 contacts in hotels, restaurants, and yacht services, enables her to craft unique and memorable travel experiences.
She highlights the significance of not only providing access to exclusive venues but ensuring that clients have enriching experiences. For example, while some may consider dining at the French Laundry in Napa Valley an outstanding experience, India prefers to recommend other options like Single Thread Farms, which she finds more engaging.
Her events are often extraordinary, such as arranging a candlelit dinner in Versailles or brunch on the Arc de Triomphe. India also seeks to enrich meals with interactions with notable figures, having organized breakfasts with the Hermes family and lunches with the Fendi family in Rome.
At times, her clients request simpler comforts. For instance, when preparing for Bush’s trip to Ethiopia, she made sure he had peanut butter and non-alcoholic beer on hand, as well as a warm welcome from local children wearing Texas Rangers caps.
India’s approach revolves around a commitment to authentic experiences, drawing insight from conversations with a wide range of individuals to discover unique opportunities for her clients. Her philosophy transcends luxury, emphasizing that the world’s offerings encompass a variety of meaningful experiences beyond mere extravagance.